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The Laundress

Gwen Whiting and Lindsey Boyd weren't always international soap mavens, delighting fashionistas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world's best-dressed cities. As Gwen and Lindsey invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry cleaning bills. 90% of items labeled “Dry Clean Only” are actually washable.
Gwen and Lindsey's unique education and work experience helped them spot an opportunity to advance the world of fabric care. The two had met at Cornell University's Fiber Science, Textile and Apparel Management and Design program and moved on to work in product development and retail management in the luxury-brand business. With this specialised knowledge and shared passion, they were positioned to make their mark in the world of fabric, garment, and home care.
Beginning in 2002, the pair spent two years researching and developing the very elixirs they longed for. Their result is the highly effective, nontoxic line of laundry and home cleaning products you find today online and in stores around the world. Each product is carefully crafted to work its magic on a specific fabric or surface with outstanding results. A work of art built on science, The Laundress collection is sophisticated, eco-conscious, and easy to use. Gwen and Lindsey have been “taking the chore out of doing laundry” since 2004.

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